1) I have a website. Why do I need FinancialAdviceNetwork.com
Without a doubt, having a website for your firm is critical. However, Information about you and your firm outside of your website is equally as important in building a well-rounded and positive online presence. Your profile page on FinancialAdviceNetwork.com is designed to promote all accurate and positive information that helps build your credibility and showcase your expertise.

2) How will you help me improve my rankings in the search engines?
Your profile page is strategically designed to rank high in Google and other search engines for phrases related to your name, business name, location, and services. In addition, your profile page links directly to your website. This strategic link will help your site rank higher for valuable keywords. One of the top criteria for higher search engine rankings is to build relevant in-bound links from other credible web pages. We take this strategy one step further by linking to other information about you and your firm outside of your website. By connecting this information together, the search engines will present more relevant results to anyone searching for information about you or your firm.

3) I'm very busy. How much time will it take to manage my profile?
The short answer is: As little as possible. We understand you are busy, so we do most of the work to setup and manage your FAN profile for you. With our "full profile setup" service, a FAN editor will use content and graphics available from your website to create and enhance your FAN profile page. This includes adding your biography and firm information and cropping and uploading your picture and logo. In addition, we do all the research to find information about you and your firm that we believe you should promote on your FAN page. This can include original articles, media mentions, press releases, interviews, certifications, professional associations, community involvement, etc. When you need to make a change to your profile in the future, you can simply log in and make the update, or email us any changes and we can do it for you.

4) Will FinancialAdviceNetwork get me 10 new clients a year?
In most cases, no. FAN is not a "lead generation service". In fact, our members tell us that most lead generation services fail to meet expectations. We understand that the best leads and the best clients come from referrals and word of mouth, and by putting yourself in a position to get noticed. The increased exposure from your FAN profile makes other marketing efforts more effective by making information that builds your credibility more accessible.

5) What is an "Online Reputation", and why is it important to me?
Everybody "Googles" everybody, and a search for your name should only make you appear more credible. The Internet makes it easy to find information about anyone, and the information that is easiest to find (accurate or inaccurate) becomes your "online reputation". In many cases, this can also be your first impression to potential clients or your second impression to existing clients. Your FAN profile helps to build information about you and your firm that is accurate, positive, and controllable. More importantly, your profile prominently links to all information about you that is spread across multiple pages on the internet. By connecting (linking) these pages together through your profile, these web pages will gain more visibility in the search engines where people are looking.

6) Will my FAN profile be approved by my Compliance Department?
Simply put - we play well with Compliance officers. In fact, we love talking with them and working to meet their demands! We can meet any compliance requirements by developing a custom profile template to include or exclude any information. We can usually do this at no additional charge. Contact us for more information.